BUYERS ARE LIARS &
SELLERS ARE TOO
It was ten years ago that I heard that phrase while working at another real estate agency. Actually that line fit me to a tee when we were seeking to buy our first cabin. We wanted perfect elevation, sandy shoreline, westerly exposure, no weeds, log cabin, real stone fireplace and privacy; all for $85,000. We knew just what we wanted. We ended up buying a modular home on a moderately elevated property with easterly exposure. The shoreline was weedy but there was sand and a wood stove instead of a fireplace. Oh, by the way, we spent only $50,000 more than we really wanted to at the time.
There is actually a book that has been published called “Buyers Are Liars & Sellers Are Too”! It points out popular misconceptions of both buyers and sellers. Sellers often say “our property is worth this or we won’t take less than because _______”; you fill in the blank. Most buyers have it all figured out before they begin the process of finding that perfect “up north retreat”.
The lesson learned is that people often change their target as they become more educated; it’s true for both buyers and sellers; I can attest to this having been on both sides of the equation and having worked with so many buyers and sellers. It can be a fun and educational experience for all parties.
Have a wonderful weekend; it has been warm, dry and sunny in Hayward and we look forward to seeing you at our summer events including Musky Festival next week!
ENJOY, LIFE IS GOOD!
Gary Nathan
1 comment:
Maybe buyers are just confused. Or maybe we know what we would like but that does not mean that we would be happy with somthing different. It must be easier to sell a home when buyers have open minds.
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